1) Standing out: In many markets, only about 10% of the listings listed by agents sell each month. If that’s true, then what out-of-the-box marketing techniques will you be using to send above 90% of the competing properties on the market?
2) Keeping Pricing Current: Many FSBO’s invite agents in to give them a comparative market analysis on their property before they list it themselves. Or they do independent research, hopefully on closed homes rather than currently listed ones. That price is good only for the moment you list the home. If ten homes come onto the market that are just like yours, how will you know? Realtors see updated listings daily. How will you keep informed?
3) Winning the Savings Tug-o-War: Why would a buyer go to a For-Sale-By-Owner seller rather than work with a buyer’s agent who costs them nothing to use and protects their interests? They either don’t qualify for a mortgage (so an agent *won’t* work with them) or they’re looking for a bargain. They’re counting on the fact you’re not paying a commission to get them a lower price So they’re automatically discounting any offer they might extend by 5%-10%. Meanwhile the main reason you might be taking on all the work, risk and potential legal liability of selling on your own is to save that same commission. The reason that on average, FSBOs ultimately sell for as much as 15% less than had they worked with a Realtor is because they end up giving to the buyer the savings they were hoping to keep for themselves. How will you 1) make sure your buyer is actually qualified to purchase the home? and 2) keep the savings in your pocket?
Important questions to consider if you are looking to sell on your own.