To my view, people are the CEO's of their own lives. They handle the logistics, the management and the budget of their homes and their families.
Good CEO's use leverage to be successful: they outsource or delegate tasks to talented managers and oversee the big picture. In that way, their profits increase and they can move forward with future growth.
Selling a home is strictly a sales and marketing activity.
How many successful CEO's do you know who are also their own sales and marketing department? Do you think that Bill Gates is over at Best Buy pushing Windows 8? Is Howard Schultz serving Caramel Frappuccinos at the local Starbucks? How about Jeff Bezos--think he's monitoring orders of the newest bestseller over at Amazon? The answer is no, no, and no. Even though at first glance, it looks like it would cost more for these great CEO's to hire someone else to handle these tasks instead of doing them themselves, they understood that 1) their time was worth too much to be spent on minutia and 2) hiring a specialist always pays for itself and more in the long run.
For example, according to statistics reported by the National Association of Realtors, in 2013, the typical For Sale by Owner home sold for $184,000 compared to $230,000 for agent-assisted home sales.
So here's the big question: Are you the CEO of your life?
And if the answer is yes, do you have the same experience, knowledge, creativity, resources and time to sell a home to the level (and the corresponding profit) of a professional?
Anyone can sell a home. The question is, if you sell yours, what is the cost of missed opportunities in your life as well as money that you will likely leave on the table?